Karafe built a powerful algorithm to match customers with wines tailored to their tastes — but needed a digital partner to bring it to life in a way that is intuitive, engaging and accessible.
OpenMind delivered a comprehensive platform that drives customer loyalty and business growth.
The opportunity
Turn wine personalization into a seamless experience: an interactive, conversational quiz that feels natural and inviting, feeding a recommendation engine that stays invisible to users.
What we built
- A premium custom Shopify storefront — far from a generic template, tailored to Karafe's quality and personalization story.
- An engaging wine quiz built with Vue.js: taste, occasions, budget — presented conversationally.
- Seamless integration of Karafe's algorithm, so complex calculations become instant, accurate recommendations.
- A subscription model that uses quiz results to deliver personalized monthly selections — a continuous, value-driven connection with customers.
The impact
A robust platform that turns first discovery into recurring revenue — the technical complexity stays invisible, and customers only experience the joy of finding wines perfectly suited to them.